Historically Bad Advice

Stepping off a plane at BWI this weekend, I spotted an ad for Saul Ewing, the venerable Philadelphia law firm, across from the gate. Below a headline asking “Will you have the right counsel when you need it?” the ad featured a painting of General George Custer and a quote from an imagined advisor at the Little Big Horn. “General Custer,” the quote read, “I say we attack. What’s the worst that can happen?”

Unfortunately, I didn’t have my camera with me. Fingers crossed, I went to Saul Ewing’s homepage when I got home, and I was excited to find that the Custer ad is actually part of a larger campaign. (Found History readers may remember that this isn’t the first time this has happened.) Each of the four ads in the campaign features a different “historic” personage and the bad advice his lawyers may have given him, in each case to his tragic disadvantage. In addition to Custer, Saul Ewing invites us to consider the captain of the Titanic, the gatekeeper at Troy, and the chief architect of the Tower of Pisa.

Obviously this is questionable history, as Saul Ewing itself surely knows, but it’s pretty effective advertising and a clever use of history in the marketplace.

History @ HP

Buried deep within the small business section of Hewlett-Packard’s website, this short history of the @ sign has been making waves among techies. A quick search of Technorati yielded more 400 references and direct links, and the article has garnered more than one thousand diggs at digg.com.

"Geek List"—History Board Games

BoardGameGeek.com users debate the question, “What are the best games that teach History?” Visit their self-styled Geek List for an expanding, annotated inventory of commercial history-themed board games. Highlights include the expected—Hannibal: Rome vs. Carthage; 1776: The Game of the American Revolutionary War; The Napoleonic Wars; and Battle Cry: The Exciting Civil War Battle Field Game—and the unlikely—Maharaja; Thirty Years War: Europe in Agony, 1618-1648; and Pax Britannica.

Late Update (7/6/07): It looks like the link I posted earlier has died. Fortunately, boardgamegeek.com is full of other history-themed geek lists, for example Games to teach WWII history and Games in the History Classroom.

Profiles in Courage

In Mario Through the Years, GameDaily offers readers a several-thousand-word biography of Mario, twenty-six year veteran of Nintendo gaming, star of more than 100 games, and stalwart defender of Pauline’s virtue against Donkey Kong’s relentless advances.

Matchstick Titanic

The BBC reports on Welshman Mark Colling’s efforts to build a 19ft-long matchstick model of Titanic. The article also includes a slideshow of Mr. Colling’s earlier models, among them a Mississippi River paddlewheel steamer and a WWII-era Spitfire fighter plane. Colling’s choice of subjects provides a great example of the historical sensibilities that drive so much hobbyist modeling, from ships to airplanes, railroads, cars, and cathedrals.

Building Histories

I wanted to post this before a new issue came out, but alas I didn’t make it in time. In case you missed it, the May 21st New York Times Magazine featured a series of articles on the question of why contemporary architecture, above all other art forms, inspires popular cultural debates. The editors’ brief introduction suggests a tie to history. “Buildings aren’t always set in stone,” they write, “Over the following pages, four illustrations document places with more than one past.” (The New York Times Magazine, 21 May 2006, p. 67) In other words, according to The Times, arguments over architecture are really arguments over history.

One article in the four-part series makes a particularly good case for the truth of this equation. In his piece Expanding on Jefferson, Washington College professor Adam Goodheart shows how decades-long disagreements over plans to build a new “South Lawn” at the University of Virginia are grounded in deeper debates about the role the past plays or should play in present-day life. He shows how campus architecture has motivated questions about appropriate modes commemoration and homage—in this case for Thomas Jefferson, founder of UVa and architect of the original Lawn. Ultimately, in Goodheart’s analysis, the debate comes down to a historiographical or historiotectural (my term) question: interpretation or imitation?

On one side is the faculty of UVa’s Architecture School, who have consitently argued for interpretation. As Professor Ed Ford says:

It’s like the pantheon, or Amiens cathedral, or the Kimbell museum—it’s not something you can replicate. If you build a copy of it next door, that will diminish the experience of the Lawn, not enhance it. (The New York Times Magazine, 21 May 2006, p. 84)

On the other side are partisans of immitation, including many prominent alumni, with some persuasive arguements of their own:

Whenever we represent the university on a postcard, we show the Lawn. That’s us—and that’s Classical. (Don Pippin, The New York Times Magazine, 21 May 2006, p. 84)

Quotes like this demonstrate how firmly the past is present in UVa’s architectural debates, how deeply it’s bound up with questions of identity. At the same time, Goodheart shows that these aren’t merely local questions. They extend beyond the university and the immediate players both in space and time. On the one hand, Goodheart points a full-page ad placed in the campus newspaper by external supporters of the traditionalist camp (including a representative of Prince Charles’s Foundation for the Built Environment). On the other hand, he points to an old issue of Architectural Forum, which even in 1934 observed:

The shade of Jefferson broods over Charlottesville. Misunderstood, embalmed by little minds in static thought, the revolutionist must turn forever in an angry grave. The grandeur of his University looks down at sycophants who ape his cornices at puny scale, forget his sense of space, and strive forever to repeat the form without the soul. (The New York Times Magazine, 21 May 2006, p. 85)

The built environment, and arguments about it, are thus important places for the popular construction of historical narrative and identity. At UVa and elsewhere, the physical persistence and lasting employment of architecture make the art form a uniquely powerful focus for popular grappling with the past. Of course, this will not come as any great insight to architectural historians or historic preservationists, and nor is it anything really new to me. But being primarily a textual historian and working in this text-based, virtual medium of the blog, it’s sometimes easy to overlook the bricks, mortar, and concrete of buildings. Clearly the public does not make the same oversight in constructing its own historical identities. Found History shouldn’t either.

www.foundhistory.org

With help from Ammon, I have finally managed to give Found History the respectable URL it deserves, replacing the ponderous http://chnm.gmu.edu/staff/scheinfeldt/foundhistory/ with the elegant www.foundhistory.org

Please update your bookmarks, links, and news readers.

TagLines

If you haven’t done so already, visit Yahoo’s TagLines now. A rolling timeline of the eight most popular Flickr tags for each day since 2004, TagLines is the most exciting piece of historical work—amateur or otherwise—I’ve seen a while. It is a provocative preview of what will be possible when historians manage fully to wrap their heads around born-digital sources.

FuturesWatch Timeline

Here’s another (crazy) example of how futurists (science fiction writers, etc.) look to history for process and inspiration. The FuturesWatch timeline begins in 1750 and simply carries forward to 2100 as if events from the late 18th century and events from the late 21st century qualified equally as history. Interestingly, FuturesWatch confidently documents things such as “First commercial fusion power plant” (2035) and “Period of increased social and civil unrest” (2055-2080), and only hedges when it comes to music: The timeline dates the end of “Rock and Roll” at 2010, but only tentatively suggests “World Beat?” as its replacement during 2010-2060. Perhaps it’s easier to write the history of future technology and politics than to do the same for art.