January 16, 2007


The tech blogs are buzzing about Geni, a new genealogy application launched by former Paypal executive David Sacks (see Valleywag and TechCrunch for example). Billing itself as “a unique approach to solving the problem of genealogy,” Geni “lets you create a family tree through [its] fun simple interface”:

When you add a relative’s email address, he or she will be invited to join your tree. That relative can then add other relatives, and so on. Your tree will continue to grow as relatives invite other relatives … Each family member has a profile which can be viewed by clicking their name in the tree. This helps family members learn more about each other and stay in touch. Family members can also share information and work together to build profiles for common ancestors.

I suppose it was only a matter of time until the web 2.0 crowd realized that genealogists were playing the social networking game long before Rupert Murdoch ever heard of MySpace.

Late Update (3/6/07): Just two months after it first grabbed the headlines, TechCrunch is now reporting that Geni is worth $100 million and boasts more than 100,000 registered users.

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