Does a pound of history amount to a hill of beans? Starbucks seems to think so. It’s pushing the history angle pretty hard in its 40th anniversary marketing campaign.
by Tom Scheinfeldt
Does a pound of history amount to a hill of beans? Starbucks seems to think so. It’s pushing the history angle pretty hard in its 40th anniversary marketing campaign.
Does the Tribute blend taste better than the coffee they make now?
Wow. A pound of history? This just makes me want to laugh, not buy coffee!
Here Tim Horton’s is the traditional coffee/ donut chain. They had their 40th a few years ago and put out a campaign for themselves. It was nicely done. Mostly about Canada and Canadians as we connect to Tim Horton’s. It has become a Canadian icon of sorts. I wouldn’t say the same about Starbucks. Even when I did live in the US, Starbucks wasn’t so much a cultural thing as it was a place to get a latte. But, being in business successfully for 40 years is something to celebrate.