I firmly believe the case for the humanities is best made on its own terms. Rather than bending pretzel-like to explain how the humanities contribute to the prevailing values of techo-industrial capitalism, we should argue first and foremost for the humanities as good in their own right. We should be strong in our conviction that the social and moral goods produced by the humanities are of equal value to the economic goods produced by science, technology, and business. That said, it is sometimes pragmatic to show that even when measured by the standards of science, technology, and business, the humanities are extremely valuable. When arguing our case to decision makers who are themselves members of the STEM fields (e.g. your Dean or Provost) or who have become convinced of the central importance of STEM in the 21st century economy (e.g. legislators or members of your board of visitors), it is often more persuasive to do so on their preferred turf.
One way to do this is to argue from primary data that show the direct economic benefits of arts and humanities in our communities. The American Academy’s Humanities Indicators project is a good place to look for this kind of evidence. Another way is to refer decision makers to the frequent statements of prominent members of the tech community who have spoken out in support of the humanities education and humanities skills as useful in the tech economy. Good examples of this kind of secondary evidence are Mark Cuban’s recent statements warning students off finance and computing in favor of liberal arts; David Kalt’s assertion that “individuals with liberal arts degrees are by far the sharpest, best-performing software developers and technology leaders”; and the example of Slack co-founder Stewart Butterfield’s crediting of his philosophy degree for his success. I’m sure you’ve seen more examples of this type, which I’d love to collect in the comments section below.
Quoting STEM and business types back to themselves is sometimes the most effective way to argue our worth. It’s one thing to say your work is important, it’s another to show that the people your audience respects most say your work is important. It may not be the case we want to make, but sometimes it’s the case we have to make.