A Google Books Cautionary Tale

This one made the rounds of Twitter earlier today thanks to Jo Guldi. This month Wired Magazine tells a cautionary tale for those following the progress of Google Books. Entitled “Google’s Abandoned Library of 700 Million Titles,” the article reminds readers of Google’s 2001 acquisition of a Usenet archive of more than 700 million articles from more than 35,000 newsgroups. Incorporated today into Google Groups, the Wired article contends the archival Usenet material is poorly indexed and hardly searchable, rendering much of it practically inaccessible. The article concludes, “In the end, then, the rusting shell of Google Groups is a reminder that Google is an advertising company — not a modern-day Library of Alexandria.” Something to remember when considering the Google Books settlement and its implications.

SI and Flickr Commons

Originally published in the journal Archival Science, the Smithsonian Institution Libraries has just released under open access terms a report of the Institution’s experience with Flickr Commons. Written by Martin Kalfatovic, Effie Kapsalis, Katherine Spiess, Anne Van Camp, and Mike Edson, the report recounts what the authors deem a mostly successful experiment with Web 2.0, one that provided insights into the opportunities and challenges of both social media and library, archives, and museum collaborations. Stressing the importance of “going where the visitors are,” the report also recognizes that engaging visitors in external commercial venues like Flickr cannot be a replacement for local digital preservation and outreach programs and strategies:

Our Flickr pilot project is part of an emerging strategy to ‘‘go where they are’’ in the Web 2.0 environment. The Smithsonian seeks to ‘‘go there’’ to increase access for educational and research purposes, and fully realize that in doing so we are going to a virtual location that is commercial and not a trusted website in many educational environments. Therefore, our strategy is to use this type of site in context and in parallel with development of access to these collections through Smithsonian web sites.

Briefly Noted: Timetoast; Google Books Settlement; Curators and Wikipedians

Via Mashable, yet another timeline service: Timetoast.

Many readers will have seen this already, but Robert Darton’s February piece in The New York Review of Books is the most readable discussion I have seen of the Google Books settlement.

Fresh + New(er), the Powerhouse Museum’s always interesting blog, describes that museum’s recent open house for local Wikipedians and the common ground they found between expert curators and amateur encyclopedists.

Briefly Noted: FOSS Culture; Digital Humanities Calendar; Guardian API; WWW Turns 20

GNOME Foundation executive director Stormy Peters has some advice on bridging the gap between institutional and open source cultures. Useful reading for digital humanities centers and cultural heritage institutions looking to participate in open source software development.

Amanda French has posted a much-needed open calendar of upcoming events in Digital Humanities, Archives, Libraries, and Museums.

The Guardian newspaper unveils an open API to more than 1,000,000 articles written since 1999.

20 years ago today: Tim Berners-Lee produced his first written description of the Web.

Briefly Noted for March 9, 2009

This year CHNM and the American Historical Association will be pleased to award the first Rosenzweig Fellowship for Innovation in Digital History in memory of our late friend and inspiration, Roy Rosenzweig.

The American Association for State and Local History has launched a traveling exhibition directory for museums and other organizations looking to find and publicize traveling exhibitions.

Smithsonian Director of Web and New Media Strategy, Mike Edson, has posted his spot-on treatment of lingering concerns over social media and web technology among collections professionals and administrators. The presentation originally appeared at the recent WebWise conference in Washington, DC.

Brand Name Scholar

Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing and branding are key to disseminating the knowledge and tools we produce. This is especially true in the field of digital humanities, where we are competing for attention not only with other humanists and other cultural institutions, but also with titans of the blogosphere and big-time technology firms. Indeed, CHNM spends quite a bit of energy on branding—logo design, search engine optimization, cool SWAG, blogs like this one—something we view as central to our success and our mission: to get history into as many hands possible. (CHNM’s actual mission statement reads, “Since 1994 under the founding direction of Roy Rosenzweig, CHNM has used digital media and computer technology to democratize history—to incorporate multiple voices, reach diverse audiences, and encourage popular participation in presenting and preserving the past.”)

In my experience, branding is mostly a game learned by trial and error, which is the only way to really understand what works for your target audience. But business school types also have some worthwhile advice. One good place to start is a two part series on “personal branding” from Mashable, which provides some easy advice for building a brand for your self or your projects. Another very valuable resource, which was just posted yesterday, is the Mozilla Community Marketing Guide. In it the team that managed to carve out a 20% market share from Microsoft for the open source web browser Firefox provides invaluable guidance not only on branding, but also on giving public presentations, using social networking, finding sponsorships, and dealing with the media that is widely transferable to marketing digital humanities and cultural heritage projects.

It may not be pretty, but in an internet of more than one trillion pages, helping your work stand out is no sin.

(Note: I’ll be leading a lunchtime discussion of these and other issues relating to electronic marketing and outreach for cultural heritage projects later today at the IMLS WebWise conference in Washington, D.C. I’ll be using #webwise on Twitter if you’d like to follow my updates from the conference.)

Briefly Noted for February 10, 2009

Jessica Pritchard of the American Historical Association blog reports on a panel at last month’s annual meeting that asked what it takes to be a public historian. Entitled “Perspectives on Public History: What Knowledge, Skills, and Experiences are Essential for the Public History Professional?” the panel was chaired by George Mason’s own Spencer Crew.

Going back a bit to the December issue of Code4Lib Journal, Dale Askey considers why librarians are reluctant to release their code and suggests some strategies for stemming their reluctance. I have to say I sympathize completely with my colleagues in the library; I think the entire Omeka team will agree with me that putting yourself out there in open source project is no easy feat of psychology.

The Bowery Boys, hosts of the excellent NYC History podcast, give us The History of New York City in Video Games, a thoroughgoing look of how New York has been pictured by game designers from the Brooklyn of the original Super Mario Brothers to the five boroughs of Grand Theft Auto IV’s “Liberty City.”

John Slater, Creative Director of Mozilla, rightly notes that, however unlikely, t-shirts are important to the success of open source software. In his T-Shirt History of Mozilla, Slater shows us 50 designs dating back to late 1990s.

New Year's Top Ten Roundup

Last month on the Digital Campus podcast, Mills, Dan, and I offered our take on the top ten stories of 2008 and our predictions for the biggest stories of 2009. As we readily acknowledge, the “top ten” device is a crude one, but it remains a perennial favorite, both among Digital Campus listeners and across the library, museum, and digital humanities blogosphere, as the following roundup of the new year’s “top” lists attests:

I’m sure I’m missing some, and there are tons and tons on the tech industry blogs (e.g. Wired’s Top Technology Breakthroughs of 2008.) Please feel free to add them (yours?) to comments.

Go on. You know you love ’em!

Tragedy at the Commons

Nat Torkington at the O’Reilly Radar blog has news this morning that George Oates, Senior Program Manager in charge of Flickr Commons and an original member of the Flickr design team, has been laid off by Flickr’s parent company Yahoo! As the person at Yahoo! responsible for bringing together the energy and cultural resources of the Smithsonian Institution, the Library of Congress, the Powerhouse Museum, the National Library of New Zealand, the Library of Virginia, the Imperial War Museum, and, most recently, the New York Public Library, Oates has quietly done as much as anyone in the past several years to increase and improve online access to cultural heritage collections around the world. It’s sad enough just at that. But Oates’ layoff also raises some larger questions. Is this just one of those things we see in a bad economy, or is it a reason why cultural organizations should roll their own rather than using commercial services for online work?

Torkington believes that the enthusiasm and community Flickr Commons has attracted will sustain the project through the economic downturn and what at best is likely to be a period of neglect by Flickr and its parent. Let’s hope so. A less rosy scenario is that Yahoo! decides that in tough economic times the goodwill and visibility generated by hosting the educational and cultural heritage materials of public institutions isn’t worth the cost of bandwidth.

This story drove home to me a contradiction in my own rhetoric that I hadn’t noticed before. On the one hand I have been a proponent of Flickr Commons, university channels on Google’s YouTube, and the like, recommending them to partners and colleagues as an easy way to reach out to new audiences, build communities around content, and basically just get your stuff up without the hassle of software and sys admin. On the other hand, I have repeatedly criticized the enthusiasm some digital humanists have shown for Second Life, in large part on the basis of the fact that Linden Lab (SL’s parent company) could at any moment go under or simply decide to take another business direction—and in doing so take with them all the hard, largely publicly-funded work museums, libraries, and digital humanists have put into the platform. Only today, when I read of George Oates’ sacking, did I realize that what’s good for the goose should be good for the gander. While the long term prospects of Yahoo! and especially Google may be brighter than those of Linden Lab, nevertheless they are still big companies whose first responsibility is to their shareholders and the bottom line, not to cultural heritage, education, or the work of digital humanities.

My guess is that Flickr Commons will be just fine, and I still believe there is a lot of good in the idea. But the news about George Oates, someone who was universally well-regarded in our business and in the web business more generally, should give all of us pause. Specifically, it should let us ask again whether the benefits in ease, reach, and community of using commercial services for presenting cultural heritage collections and educational resources really outweigh the costs in storage, systems administration, and content segregation of rolling your own.

I’d love to hear your thoughts.

Honest Abe

Philadelphia’s Rosenbach Museum & Library explores our ongoing fascination with Abraham Lincoln with 21st Century Abe. Launching officially on Lincoln’s bicentennial on February 12, 2009, the site will present reflections on Lincoln’s legacy by leading scholars and artists. More interesting is that between now and February, the project’s curators will also be using Twitter, Facebook, MySpace, a blog and other digital tools to collect public impressions of Lincoln in text, images, audio, and video. These popular impressions will sit alongside those of the scholars and artists on the website to present a fuller and ultimately more honest picture of what Lincoln really means to Americans two hundred years after his birth.