Last week I had the pleasure of serving as facilitator at the first Mellon-funded Triangle Scholarly Communication Institute (SCI) in Chapel Hill. For the better part of the week five diverse teams of scholars, librarians, developers, and publishers came together to advance work on projects addressing challenges ranging from data visualization and virtual worlds to providing computational research access to large newspaper collections to building curriculum resources for understanding Sikh religion and culture. It was a great week.
At the end of the event, the teams were each asked to deliver an “elevator pitch” for their project. Quite what this pitch should entail remained something of an open question going into the final day of the Institute, so the project organizers, me included, came up with the following structure, which we shared with the teams the evening before their presentations, on the spot:
- “The What” What is your project? What needs does it meet or problems does it solve? How does it meet those needs/solve those problems?
- “The So What?” Why does this project matter? What are its implications for the field of scholarly communication? What are its broader impacts for the way scholarship is produced and disseminated?
- “The What Next?” What is your plan for implementing your project? What will be the first thing/s you do to advance your project when you leave SCI? How will you maintain working communication between team members in the weeks and months ahead?
It occurs to me that this is a formulation that I have used in many elevator pitches, planning documents, grant proposals, etc. over the years and that it may be useful to others. When you’re trying to convince people to do something, buy something, or support something, these are generally the things they will want to know — What am I buying? Why should I want it? How will you deliver it? Most RFPs, grant guidelines, and the like are variations on this theme. So, when you’re at the early stages of planning a new project, where ever it may end up, this structure may be a useful starting point.