Category Archives: Digital Humanities

Brand Name Scholar

Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing and branding are key to disseminating the knowledge and tools we produce. This is especially true in the field of digital humanities, where we are competing for attention not only with other humanists and other cultural institutions, but also with titans of the blogosphere and big-time technology firms. Indeed, CHNM spends quite a bit of energy on branding—logo design, search engine optimization, cool SWAG, blogs like this one—something we view as central to our success and our mission: to get history into as many hands possible. (CHNM’s actual mission statement reads, “Since 1994 under the founding direction of Roy Rosenzweig, CHNM has used digital media and computer technology to democratize history—to incorporate multiple voices, reach diverse audiences, and encourage popular participation in presenting and preserving the past.”)

In my experience, branding is mostly a game learned by trial and error, which is the only way to really understand what works for your target audience. But business school types also have some worthwhile advice. One good place to start is a two part series on “personal branding” from Mashable, which provides some easy advice for building a brand for your self or your projects. Another very valuable resource, which was just posted yesterday, is the Mozilla Community Marketing Guide. In it the team that managed to carve out a 20% market share from Microsoft for the open source web browser Firefox provides invaluable guidance not only on branding, but also on giving public presentations, using social networking, finding sponsorships, and dealing with the media that is widely transferable to marketing digital humanities and cultural heritage projects.

It may not be pretty, but in an internet of more than one trillion pages, helping your work stand out is no sin.

(Note: I’ll be leading a lunchtime discussion of these and other issues relating to electronic marketing and outreach for cultural heritage projects later today at the IMLS WebWise conference in Washington, D.C. I’ll be using #webwise on Twitter if you’d like to follow my updates from the conference.)

Briefly Noted for February 25, 2009

Along with “the perfect is the enemy of the good,” “release early and often” is something of a mantra around CHNM, especially when it comes to software and web application development. For a variety of reasons, not least the invaluable testing and feedback projects get when they actually make it into the wild, CHNM has always been keen to get stuff into users’ hands. Two good statements of likeminded philosophy: Eric Ries’ Lessons Learned: Continuous deployment and continuous learning and Timothy Fitz’s Continuous Deployment.

Lisa Spiro continues her excellent roundup of Digital Humanities in 2008 with a discussion of developments in open access. Readers should also make sure to catch Lisa’s first installment on digital scholarship. Nice to see that CHNM makes an appearance in both.

Drunk History presents “history as it’s never been told before”: by drunks. Check out Volume One, where Arrested Development and Juno’s Michael Cera does a turn as Alexander Hamilton. Thanks, Ken.

Briefly Noted for February 12, 2009

Showing extreme negligence earlier in the week, I somehow forgot to mention the opening of applications for THATCamp 2009. Last year’s event was great. This year will be (a little) bigger and better.

Another late entry: Our colleagues at the Maryland Institute of Technology in the Humanities have launched their spring series of Digital Dialogues. I’m posting too late for readers to catch CHNM’s Jeremy Boggs (who spoke this past Tuesday), but there’s plenty of time to plan a trip to College Park for Mills Kelly’s provocatively titled “What Happens When You Teach Your Students to Lie Online?” in April. Other topics this semester include Project Bamboo, Shakespeare, and robots.

A somewhat unlikely place for the subject matter, Slashdot nevertheless has a great discussion of How Do I Start a University Transition to Open Source?

Finally, from the New York Times, some tips on how to run better meetings: Meetings Are a Matter of Precious Time . Thanks, Jerm, hint taken.

New Year's Top Ten Roundup

Last month on the Digital Campus podcast, Mills, Dan, and I offered our take on the top ten stories of 2008 and our predictions for the biggest stories of 2009. As we readily acknowledge, the “top ten” device is a crude one, but it remains a perennial favorite, both among Digital Campus listeners and across the library, museum, and digital humanities blogosphere, as the following roundup of the new year’s “top” lists attests:

I’m sure I’m missing some, and there are tons and tons on the tech industry blogs (e.g. Wired’s Top Technology Breakthroughs of 2008.) Please feel free to add them (yours?) to comments.

Go on. You know you love ’em!

Tragedy at the Commons

Nat Torkington at the O’Reilly Radar blog has news this morning that George Oates, Senior Program Manager in charge of Flickr Commons and an original member of the Flickr design team, has been laid off by Flickr’s parent company Yahoo! As the person at Yahoo! responsible for bringing together the energy and cultural resources of the Smithsonian Institution, the Library of Congress, the Powerhouse Museum, the National Library of New Zealand, the Library of Virginia, the Imperial War Museum, and, most recently, the New York Public Library, Oates has quietly done as much as anyone in the past several years to increase and improve online access to cultural heritage collections around the world. It’s sad enough just at that. But Oates’ layoff also raises some larger questions. Is this just one of those things we see in a bad economy, or is it a reason why cultural organizations should roll their own rather than using commercial services for online work?

Torkington believes that the enthusiasm and community Flickr Commons has attracted will sustain the project through the economic downturn and what at best is likely to be a period of neglect by Flickr and its parent. Let’s hope so. A less rosy scenario is that Yahoo! decides that in tough economic times the goodwill and visibility generated by hosting the educational and cultural heritage materials of public institutions isn’t worth the cost of bandwidth.

This story drove home to me a contradiction in my own rhetoric that I hadn’t noticed before. On the one hand I have been a proponent of Flickr Commons, university channels on Google’s YouTube, and the like, recommending them to partners and colleagues as an easy way to reach out to new audiences, build communities around content, and basically just get your stuff up without the hassle of software and sys admin. On the other hand, I have repeatedly criticized the enthusiasm some digital humanists have shown for Second Life, in large part on the basis of the fact that Linden Lab (SL’s parent company) could at any moment go under or simply decide to take another business direction—and in doing so take with them all the hard, largely publicly-funded work museums, libraries, and digital humanists have put into the platform. Only today, when I read of George Oates’ sacking, did I realize that what’s good for the goose should be good for the gander. While the long term prospects of Yahoo! and especially Google may be brighter than those of Linden Lab, nevertheless they are still big companies whose first responsibility is to their shareholders and the bottom line, not to cultural heritage, education, or the work of digital humanities.

My guess is that Flickr Commons will be just fine, and I still believe there is a lot of good in the idea. But the news about George Oates, someone who was universally well-regarded in our business and in the web business more generally, should give all of us pause. Specifically, it should let us ask again whether the benefits in ease, reach, and community of using commercial services for presenting cultural heritage collections and educational resources really outweigh the costs in storage, systems administration, and content segregation of rolling your own.

I’d love to hear your thoughts.

Briefly Noted for December 19, 2008

Ahoy, Mateys! Mills Kelly’s fall semester course “Lying about the Past” was revealed today in The Chronicle of Higher Education. Read how Mills and his students perpetrated an internet hoax about “the last American pirate” and what they learned in the process. The Chronicle is, unfortunately, gated, but you can read more on Mills’ fantastic blog, edwired.

I’m sure many of you have encountered NITLE’s prediction markets, but a recent presentation at CNI by NITLE’s Director of Research Bryan Alexander reminded me I haven’t blogged it yet. As I told Bryan recently, the prediction markets are a great example of form (crowdsourcing educational technology intelligence) fitting function (NITLE’s mission to advise member schools on emergent practices) in the digital humanities.

Sadly, The Times of London recently reported a raid on the offices of Memorial, a human rights and educational organization that seeks to document the abuses of the Soviet Gulag prison camp system. Memorial was a key partner on CHNM’s Gulag: Many Days, Many Lives, and its generous research assistance and loan of documents, images, and other artifacts was essential to our successful completion of the project. It is very sad to see this brave and worthy organization suffering the same abuses in Putin’s Russia that it has worked so hard to expose in Stalin’s.

Last month the Smithsonian Institution’s National Museum of American History (NMAH) celebrated its grand reopening after an extended closure for major renovations. Meanwhile, in the web space, NMAH launched its History Explorer, which aggregates and categorizes online educational content from across the museum. Worth a look.

New in Omeka: 0.10 stable, lots of plugins

Omeka 0.10 stable was released today, patching a few holes in our recent beta release and adding a few new features. Also available are some cool new plugins. Geolocation lets you locate and display your collections on an embedded Google Map. MyOmeka lets your visitors favorite, tag, and save items from your collection on their own MyOmeka page and then build mini-exhibits or “posters” to share with their friends, classmates, or teachers. I’m particularly fond of the Social Bookmarking plugin, which encourages visitors to bookmark Omeka items in Delicious, StumbleUpon, Digg, and other popular Web 2.0 services. They’re all very easy to install and use and part of our ongoing efforts to make Omeka do more for your cultural collections and exhibitions.

Briefly Noted for December 16, 2008

Jeremy finishes up his great how-to series on design process in the digital humanities.

Congratulations to Mark Tebeau and his colleagues at Cleveland State’s Center for Public History and Digital Humanities on their very well designed new website. I especially like the “collaborate” tab in the main navigation.

Pastigo geolocates information about historical sites and provides historical travel planning tools.

Great Cereals of All Time. A Dipity timeline of all your breakfast favorites. Like Mikey, I’m a Life man myself.

Honest Abe

Philadelphia’s Rosenbach Museum & Library explores our ongoing fascination with Abraham Lincoln with 21st Century Abe. Launching officially on Lincoln’s bicentennial on February 12, 2009, the site will present reflections on Lincoln’s legacy by leading scholars and artists. More interesting is that between now and February, the project’s curators will also be using Twitter, Facebook, MySpace, a blog and other digital tools to collect public impressions of Lincoln in text, images, audio, and video. These popular impressions will sit alongside those of the scholars and artists on the website to present a fuller and ultimately more honest picture of what Lincoln really means to Americans two hundred years after his birth.

Briefly Noted for October 28, 2008

The Oral History Association has launched a new and improved website, including a social network and an instructional wiki.

Jim Spadaccini has a great post about the special kind of planning involved in building museum and other cultural heritage websites that incorporate social networking features. Jim writes, “While the standard methods of web design—such as wireframes and mockups—are still part of the process, we’ve been concurrently working on plans for social interaction.”

AHA Today points to TimesTraveler, a new blog from the New York Times. The premise is simple: TimesTraveler excavates Times’ headlines from exactly 100 years ago, giving readers a sense of what was happening on this day in 1908. Surprisingly compelling and very well done. For a more entertaining and more creative glimpse at 1908, however, I suggest TweetCapsule—time-twittering life in the last century. (Thanks, Tad.)