April 20, 2011

A Pound of History

Starbucks

Does a pound of history amount to a hill of beans? Starbucks seems to think so. It’s pushing the history angle pretty hard in its 40th anniversary marketing campaign.

3 Comments

  1. Here Tim Horton’s is the traditional coffee/ donut chain. They had their 40th a few years ago and put out a campaign for themselves. It was nicely done. Mostly about Canada and Canadians as we connect to Tim Horton’s. It has become a Canadian icon of sorts. I wouldn’t say the same about Starbucks. Even when I did live in the US, Starbucks wasn’t so much a cultural thing as it was a place to get a latte. But, being in business successfully for 40 years is something to celebrate.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.