Marketing

Brand Name Scholar

Scholars may not like it, but that doesn't change the fact that in the 21st century's fragmented media environment, marketing and branding are key to disseminating the knowledge and

Briefly Noted for March 27, 2008

The D&D crowd at MIT pays tribute to the late Gary Gygax with a large 20-sided die in Killian Court. Cartridge Save, a British ink and toner retailer posts a surprisingly

Briefly Noted for January 13, 2008

New Stella Artois website uses brewer's long history, period costumes to sell beer.  See especially "L'Origine." Science Fiction Timeline of Inventions. Learn when the taser, credit cards

When It Rains, It Pours

I was refilling our salt shakers last night when I noticed this little tidbit on the side of the can. It turns out my can is part of a series.  In addition to

Haul This

Last night Jeremy mentioned an article from Slate about GM's use of images of Rosa Parks and other historic persons and events to sell Chevy trucks.  Here's another article