Marketing

Elevator Pitch

Last week I had the pleasure of serving as facilitator at the first Mellon-funded Triangle Scholarly Communication Institute (SCI) in Chapel Hill. For the better part of the week five diverse teams of

Innovation, Use, and Sustainability

Revised notes for remarks I delivered on the topic of "Tools: Encouraging Innovation" at the Institute of Museum and Library Services (IMLS) National Digital Platform summit last month at the New

A Pound of History

Does a pound of history amount to a hill of beans? Starbucks seems to think so. It's pushing the history angle pretty hard in its 40th anniversary marketing campaign.